story of Lily is that she is the daughter of a photographer and magazine writer and she gets to travel the world. Her stories are played out on the t-shirts.
Does that make sense? Each shirt in the clothing line tells another chapter in Lily's travels. But the brand has an app in development and a deal for three physical books that will be out in 2013, along with an expanded line of shirts. I think the Lily story will be so much more interesting once the app and books are out, but in the meantime, the shirt is great (not necessarily for its character tie-in but) as a sweet item of child clothing.
What I love: the cotton is so soft, and the colors are bold, and the messages are positive and age appropriate.
What I less-than-love: the shirt is cut "girly," not boxy like a traditional tee but curvy. I don't think little girls need curve-hugging clothes. The shirts only come in even numbered sizes so my skinny size 5 girl is wearing a 6 and the curves aren't so apparent, but I don't think I'd want to put a size 6 girl in this shirt. Order a size up!
What I additionally love: this shirts are designed and manufactured in the USA. Always a good thing!
As shirts go, my sweet girl was so busy playing that she told me I should just "send it back," rather than get her to hold still for a quick photo shoot. But once we got it on her, she wouldn't take it off. In fact, at the end of the day she went to sleep in it instead of changing into a pajama shirt.
It is really soft -- and tagless, too.
The verdict: it's a nice shirt. Truthfully, though, I'm more interested in the upcoming book releases. Doesn't a female world traveler protagonist sound like a great fictional character to introduce to young readers? I hope I'll get a chance to see those books, and then maybe this shirt will have additional meaning to my girl. But even without any recognizable context, it's sweet, it's soft, it's vivid -- she's happy. It's a winner.